Mobile Game Market Trends 2020

Moble Game Market Trends 2020

Based on infographic from dci, the statistics clearly shown that more than 50% of the global video game revenue is generated from mobile game.

market share game market

Mobile game industry is growing, 51% of revenue grom mobile games, 25% from console games, and 24% from PC games.

Estimated mobile games market share will grow up from 57% in 2020 to 59% in 2021.

game trends

The global mobile gaming market in 2019 is $151.9 Billion, and is expected to reach $165.9 Billion in 2020

What are the current trends in the mobile game industry?

  • Cloud Gaming
  • Augmented Reality Gaming
  • Cross-Platform Play
  • Blockchain-based games
  • More Hyper Casual Games
  • Competitive multiplayer mobile game

Types of Game Users Play

  • 57.29% Puzzle
  • 55.60% Arcade
  • 34.75% Action
  • 15.51% Adventure
  • 15.44% Card
  • 31.31% Racing
  • 15.79% Strategy
  • 13.72% Simulation
  • 14.09% Board
  • 13.52% Word

Top 5 countries by revenue in US dollar and players

# Country Revenue($Million) Mobiles players (Million)
1 United States of America                    36,869                                   209.5
2 China                    36,540                                   586.0
3 Japan                    18,952                                     32.2
4 Republic of Korea                      6,194                                     12.4
5 Germany                      6,012                                     13.4

Key Monetization methods

  • In-App Ads
  • Rewarded Ads/Videos
  • In-App Purchases (Various elements like coins, diamonds, energy, boost, etc.
  • Paid Apps
  • In game Brand Placements

Mobile Game Ad:
mobile game marketing strategy

Types of In-game Ad formats commonly used by mobile game ad networks

  • Insterstitial Ads – encompass the entire screen or interface of the game

  • Playable Ads – allow user to play mini game or preview of a game

  • Rewarded Video Ads – user has an option to watch in order to receive a bonus

  • Offerwall – a various offers that you can do

In-App Advertising definition

The advertisment type that integrated into the mobile apps, includes banners and videos that are displayed right in the context and ecosystem of an app.

Implementation: the ad network provides the developer with the code that is getting sewed into the application.

How it works: when the user launches the app the ad network submits an ad to the user’s device.

Related article:

Latest posts by Oyyo (see all)

2 thoughts on “Mobile Game Market Trends 2020”

  1. It’s actually very complicated in this full of activity life to listen news on TV, so
    I simply use internet for that purpose, and get
    the latest information.

  2. Pingback: Mornitor Top 5 Game Apps, Thailand, April 19-21, 2020

Comments are closed.