Mobile Game Market Trends 2020

Moble Game Market Trends 2020

Based on infographic from dci, the statistics clearly shown that more than 50% of the global video game revenue is generated from mobile game.

Mobile game industry is growing, 51% of revenue grom mobile games, 25% from console games, and 24% from PC games.

Estimated mobile games market share will grow up from 57% in 2020 to 59% in 2021.

The global mobile gaming market in 2019 is $151.9 Billion, and is expected to reach $165.9 Billion in 2020

What are the current trends in the mobile game industry?

Cloud Gaming
Augmented Reality Gaming
Cross-Platform Play
Blockchain-based games
More Hyper Casual Games
Competitive multiplayer mobile game

Types of Game Users Play

57.29% Puzzle
55.60% Arcade
34.75% Action
15.51% Adventure
15.44% Card
31.31% Racing
15.79% Strategy
13.72% Simulation
14.09% Board
13.52% Word

Top 5 countries by revenue in US dollar and players

#	Country	Revenue($Million)	Mobiles players (Million)
1	United States of America	36,869	209.5
2	China	36,540	586.0
3	Japan	18,952	32.2
4	Republic of Korea	6,194	12.4
5	Germany	6,012	13.4

Key Monetization methods

In-App Ads
Rewarded Ads/Videos
In-App Purchases (Various elements like coins, diamonds, energy, boost, etc.
Paid Apps
In game Brand Placements

Mobile Game Ad:
mobile game marketing strategy

Types of In-game Ad formats commonly used by mobile game ad networks

Insterstitial Ads – encompass the entire screen or interface of the game
Playable Ads – allow user to play mini game or preview of a game
Rewarded Video Ads – user has an option to watch in order to receive a bonus
Offerwall – a various offers that you can do

In-App Advertising definition

The advertisment type that integrated into the mobile apps, includes banners and videos that are displayed right in the context and ecosystem of an app.

Implementation: the ad network provides the developer with the code that is getting sewed into the application.

How it works: when the user launches the app the ad network submits an ad to the user’s device.

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Oyyo

Oyyo is a Thai entrepreneur. Doing business in the wholesale of flowers. She likes to write articles in a variety of genres. She was a university professor before and used to work in the field of writing books.