Moble Game Market Trends 2020
Mobile game industry is growing, 51% of revenue grom mobile games, 25% from console games, and 24% from PC games.
Estimated mobile games market share will grow up from 57% in 2020 to 59% in 2021.
The global mobile gaming market in 2019 is $151.9 Billion, and is expected to reach $165.9 Billion in 2020
What are the current trends in the mobile game industry?
- Cloud Gaming
- Augmented Reality Gaming
- Cross-Platform Play
- Blockchain-based games
- More Hyper Casual Games
- Competitive multiplayer mobile game
Types of Game Users Play
- 57.29% Puzzle
- 55.60% Arcade
- 34.75% Action
- 15.51% Adventure
- 15.44% Card
- 31.31% Racing
- 15.79% Strategy
- 13.72% Simulation
- 14.09% Board
- 13.52% Word
Top 5 countries by revenue in US dollar and players
|#||Country||Revenue($Million)||Mobiles players (Million)|
|1||United States of America||36,869||209.5|
|4||Republic of Korea||6,194||12.4|
Key Monetization methods
- In-App Ads
- Rewarded Ads/Videos
- In-App Purchases (Various elements like coins, diamonds, energy, boost, etc.
- Paid Apps
- In game Brand Placements
Mobile Game Ad:
mobile game marketing strategy
Types of In-game Ad formats commonly used by mobile game ad networks
Insterstitial Ads – encompass the entire screen or interface of the game
Playable Ads – allow user to play mini game or preview of a game
Rewarded Video Ads – user has an option to watch in order to receive a bonus
Offerwall – a various offers that you can do
In-App Advertising definition
The advertisment type that integrated into the mobile apps, includes banners and videos that are displayed right in the context and ecosystem of an app.
Implementation: the ad network provides the developer with the code that is getting sewed into the application.
How it works: when the user launches the app the ad network submits an ad to the user’s device.
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