Advertising in Mobile Games, 2020

Advertising in Mobile Games, 2020

The top way Publishers choose to monetize in order to take an advantage in year 2020 was in-game mobile advertising.(In-game advertising is a monetization strategy that game developers use to boost their game’s revenue.)


E-marketer predicts that the US market for in-game advertising across all devices will exceed $3 billion this year, with mobile comprising 47% of that spend.


Google Ads data shows 400% increase in usage of rewarded ads.


AdColony‘s 2020 Mobile Publishing Survery, showed that the video ads and in-app purchases are the top way publishers choose to monetize.

Based on the survery resulted, 89% publishers rely on video ads, followed by in-app purchases 68%, display ads 35%, paid app downloads 17%, native ads 13%, affiliates 11%, eCommerce 10% and subcriptions 2%.

Here are the Most effective methods to monetization

  • Rewarded video ads
  • Interstitial video ads
  • interstitial display ads
  • In-app purchases
  • Banner display ads
  • Playable ads
  • Native ads
  • Pre-roll video ads


Top revenue sources, on average ads account for 63% of total revenue.

  • 35% video ads
  • 21% display ads
  • 7% Native ads
  • 18% In-app purchases
  • 8% paid subscriptions
  • 4% paid app downloads
  • 2% affiliate programs
  • 4% eCommerce




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