Advertising in Mobile Games, 2020
The top way Publishers choose to monetize in order to take an advantage in year 2020 was in-game mobile advertising.(In-game advertising is a monetization strategy that game developers use to boost their game’s revenue.)
E-marketer predicts that the US market for in-game advertising across all devices will exceed $3 billion this year, with mobile comprising 47% of that spend.
Google Ads data shows 400% increase in usage of rewarded ads.
AdColony‘s 2020 Mobile Publishing Survery, showed that the video ads and in-app purchases are the top way publishers choose to monetize.
Based on the survery resulted, 89% publishers rely on video ads, followed by in-app purchases 68%, display ads 35%, paid app downloads 17%, native ads 13%, affiliates 11%, eCommerce 10% and subcriptions 2%.
Here are the Most effective methods to monetization
- Rewarded video ads
- Interstitial video ads
- interstitial display ads
- In-app purchases
- Banner display ads
- Playable ads
- Native ads
- Pre-roll video ads
Top revenue sources, on average ads account for 63% of total revenue.
- 35% video ads
- 21% display ads
- 7% Native ads
- 18% In-app purchases
- 8% paid subscriptions
- 4% paid app downloads
- 2% affiliate programs
- 4% eCommerce
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